EVV: All these nine design keys are recognizable for my signature. Also, in this case, you see all the nine keys incorporated in the collection, they are all quite in balance.
Patrizia Moroso uses these words to describe you: "Edward has the eyes of a photographer, the sensibility of a musician and the power of an architect". Do you agree?
EVV: Totally, it is the best compliment I ever got and even more special coming from a person like Patrizia, one of the leading figures in the design industry.
Going back to the characteristics of your designs, hasn’t anyone ever told you that your work might bear a certain connection to the brilliant Barcelona architect, Antonio Gaudi, noted for being the leading figure of the modernist movement, with a large presence of geometric and floral shapes in his creations? Or do you see yourself closer to other designers or artistic influences?
EVV: In use of material I can imagine the comparison, but in shape and the use of pattern he is far more organic than I am. Also, my decorations always have a function and are related to one of the nine keys. When I use patterns it is to create layers, depth and connection to architecture and global cultures.
You have designed everything from sofas and armchairs, lamps, poufs and side tables to wallpaper patterns for leading firms such as Baccarat, Moroso, L’Oreal, Moooi, Bisazza, or Swarovski. What would you like to design that you have not done yet?
EVV: A luxury sailing yacht with the inspiration of the past and the comfort of the future.
How does a designer like yourself keep from running out of imagination for creating new objects, new concepts? What is the trick for coming up with new ideas?
EVV: I believe it is staying interested in whatever you do, whatever you see and experience. Be open-minded.